IF, and of course, that’s a big IF, you were a preacher, you’d have to preach, teach, speak – or whatever you’d prefer to call it – two or three times per week.
You might preach the same message at both meetings on a Sunday if you have two Sunday services, but your congregation would expect you to deliver something new to them every week.
It’s What Good Preachers Do …
A good preacher, a called preacher, a caring preacher is hungry to give you a message that’s going to edify, uplift, encourage, support and strengthen you?
Well, as a messenger, your audience may not be inside the four walls of a church, but if you say you have a burning desire to get your message out, how is it that so many people just go ughhhh, when it comes to marketing their message?
I know what the answer is, but I want you to pause and consider that for a moment.
You see, most people equate marketing with fancy headlines, magnetic words, clever spins etc and so they get put off by the term “marketing” and do very little to get their message out there. I get that because I’ve done that.
That was until the day I got that “haha” moment, whilst at the kitchen sink. Out of frustration, I asked myself why so many women, in particular, talk to me about their burning desire to inspire people with their message, but then make the ugly face as they say, “but you’ve still got to market it, don’t you.”
And for most, I know what they’re talking about when they refer to marketing … they mean the tech stuff like Social Media, websites and getting found in the search engines.
Now granted, there is some tech stuff required, but if you’re focusing on you being the messenger who has a message you want to share with your market, using a medium that suits you and your audience, that IS the marketing.
Social Media, including Facebook, Instagram and YouTube …
These are all just means of fulfilling that burning desire to inspire people with your message.
So I can relate, for some of you, when you think about marketing, you’re thinking about having to make the sale, or capture the email address of your potential audience, but what about if instead you changed your perspective and related all of what you do online a means of getting your message out to your audience?
You get a chance to share stories, inspire them with thoughts that have inspired you, listen to them and be interested in what their lives and not just what they can buy from you. You get to build relationships with them as you understand their fears and dreams so you know what solutions they need to solve their problem. That’s marketing from a messenger perspective.
It really isn’t a novel idea, but if we keep jumping from being the messenger to over-focusing on making the sale, we’re always going to be thinking, feeling and often sounding like a marketer and not a messenger.
But how will you make sales?
A double question here … have you seen the love food ads by Tesco’s. Here’s one for you to peruse.
Notice how they don’t talk about price, they don’t talk about why their carrots are better than someone else’s, they just share the story of the carrot being farmed and packaged. And apart from the fact that they have their logo on the video and the packaging at the end, all they say is “Food love stories, brought to you by Tesco.” Personally, I think this is brilliant marketing and I connect more with Tesco from that ad than most of their other ads.
So honestly, drop the “ughhhh” when it comes to marketing and think about creative ways to get your message in front of your audience. Not only will you discover the best way that suits you and your audience, you’ll make a bigger impact and inspire like a true messenger.
You can do this!
Don’t let the tech intimidate you and instead focus on your market and your message and then use the tech as tools to share your love and get your message in front of your market.